The competition in the ready-to-drink (RTD) and beyond beer segments continues to intensify, and beverage leaders are working to stay ahead of shifting consumer preferences. In a move to sharpen its edge in the on-premise space, Mark Anthony Brands has partnered with BeerBoard, a provider of real-time alcohol sales insights.
The collaboration will see Mark Anthony Brands—home to household names like White Claw Hard Seltzer and Mike’s Hard Lemonade—leverage BeerBoard’s proprietary Alcohol Intelligence (AI) platform to gain greater visibility into how their products perform in bars and restaurants nationwide.
“Partnering with BeerBoard is a game-changer for us,” said Katie Sheedy-Kirkhoff, Sr. Director National Accounts On-Premise at Mark Anthony Brands. “The ability to leverage real-time on-premise data…provides agnostic data-backed recommendations & impactful targeted promotional planning with our operator partners.”
Staying relevant in RTD category
This move from Mark Anthony Brands comes as more suppliers embrace data-driven strategies to remain relevant in the ever-evolving beverage alcohol landscape. The RTD category alone has exploded in recent years, with more consumers seeking convenience, flavor variety, and low-ABV options. BeerBoard’s AI platform delivers market-level insights into brand, style, and category performance, helping brands and their sales reps optimize their portfolios and become smarter partners to their on-premise accounts.
Mark Young, Founder & CEO of BeerBoard, emphasized the importance of insights in today’s competitive environment: “Together, we will enable [Mark Anthony’s] sales teams to engage in meaningful, data-driven conversations with their on-premise partners, fostering stronger relationships and unlocking new opportunities for growth.”
BearBoard’s insights
BeerBoard currently manages more than $1 billion in alcohol sales through its platform and tracks over 100,000 beverage alcohol products. For suppliers like Mark Anthony Brands, access to this granular level of insight means quicker pivots, smarter promotions, and deeper alignment with operators across the country.
This partnership echoes a broader movement in the industry toward more precise, real-time tracking of consumer behavior. From RTDs and hard seltzers to non-alcoholic offerings, understanding where, when, and how drinkers are engaging with products on-premise is quickly becoming essential intel for brands seeking staying power.
