USB will serve as exclusive U.S. sales partner for Brooklyn Brewery across all 50 states starting Nov. 1
Brooklyn Brewery, one of the most iconic names in American craft beer, is entering a new phase of nationwide expansion with the announcement of a national sales partnership with United States Beverage (USB). Beginning November 1, 2025, USB will act as Brooklyn Brewery’s exclusive U.S. sales partner — a move aimed at driving deeper penetration and visibility across retail, on-premise, and distributor networks.
“We are thrilled to be embarking on this next chapter for Brooklyn Brewery with a strong and capable sales partner like United States Beverage,” said Robin Ottaway, President of Brooklyn Brewery. “Not only do we share similar values, but by joining forces we’ll be able to deliver our delicious beers to all 50 states and open new doors along the way.”
What this means for the industry
Brooklyn Brewery has long been a craft category mainstay — known for trailblazing flavor profiles, design-forward branding, and global distribution partnerships. But with the category maturing and shelf space tightening, this partnership marks a strategic alignment that could help Brooklyn break through with new energy in more markets.
USB’s seasoned sales team will now represent Brooklyn Brewery’s entire U.S. portfolio — from mainstays like Brooklyn Lager and Pilsner to limited releases like Black Ops and newer innovations like Fonio Rising Pale Ale and Playa de Brooklyn. The expanded sales resources also support the continued growth of Brooklyn Brewery’s non-alcoholic offerings.
Importantly, Brooklyn Brewery will maintain full ownership and control of its brand, production, logistics, marketing, and finances. No changes are being made to the brewery’s existing distributor network — meaning retailers and wholesalers can expect business as usual, with greater attention and support.
“Brooklyn Brewery represents everything we look for in a partnership — a leading brand in the craft category built on transparency, quality, and hard work,” said Justin Fisch, CEO of United States Beverage. “We share a like-minded, long-term vision for the brand and the business, and are honored to work alongside them as we look to the future.”
With USB at the helm of U.S. sales, Brooklyn Brewery is poised to bring its full portfolio — from classic to cutting-edge — to more drinkers in more places.
