Which brand is winning the RTD vodka seltzer war?
The Ready-to-Drink (RTD) alcoholic beverage market is experiencing a boom. With over 300 brands and a projected market value of $21.1 billion by 2027 (CAGR 15%), this category has exploded… Read More
Gen Z driving innovation in cocktails (and willing to pay) according to GlobalData
The ongoing rise in popularity of cocktails, in traditional hand-mixed as well as ready-to-drink forms, is benefitting from the emergence of Generation Z into the alcohol market. However, cocktail culture… Read More
Demand for alcoholic canned cocktails growing much more than NA canned cocktails
According to a new, year-over-year study from behavioral research platform Veylinx, consumer demand is increasing for both non-alcoholic and alcoholic canned cocktails. Using Veylinx’s proprietary methodology—which measures actual demand rather… Read More
Joint venture of East coast craft breweries debuts new canned cocktail line
The ready-to-drink (RTD) category is booming. According to Drizly’s BevAlc Insights report on RTDs, category sales are consistent across all seasons. The RTD space is also a battle royale of… Read More
Beyond beer: Examples of craft breweries exploring canned cocktails
Our recurring “Beers to Know” roundup is starting to feel outdated or at least misnamed as so many craft breweries explore products beyond beer. There are hard seltzers, of course,… Read More
RTD pricing is crazy high, even in states that lowered their taxes
From bars vs. breweries to beer vs. wine vs. spirits, tax rates are an ongoing point of tension and controversy in alcohol. The most recent controversy, according to a public… Read More
Heavy Seas sets anchor in RTD cocktail waters
The ready to drink (RTD) cocktail craze might be the most worthy adversary to the craft beer scene, but then again, why fight? Baltimore-based Heavy Seas Beer is one craft… Read More
What will craft beer look like 10 years from now?
As an evolving industry, beer strives to anticipate what is coming next. Many of today’s industry players emerged in the feel-good, high-growth days of the 2000s and are now entering… Read More
Assessing the rise of RTD cocktails, decline of hard seltzer with CANTEEN Spirits CEO
Boston Beer recently acknowledged the slowing popularity of hard seltzers due to new competition from the rise of the ready-to-drink cocktail industry. Over the past 10 years successfully navigating the… Read More
Ready-to-drink beverage alcohol is primed to be the ‘next big thing,’ and hard seltzers could be a part of it
What’s the hot new beverage alcohol category? It’s a constant question personified in craft beer’s rotation nation philosophy, but now of course it goes way beyond traditional beer. Is it… Read More