Oh, infographic. We never tire of your informative and easy-reading beauty. May you continue to turn complex information into simple images that enhance the human visual system and feed our obsession for overanalyzing patterns and trends. What else would we do with our Friday mornings? Enjoy this, our favorite infographic of the week (so far). It’s based on craft beer labeling. A study was conducted by Package InSight at Clemson University and sponsored by Avery Dennison, examining the shelf impact of craft beer labels when products were positioned in a simulated retail store environment. The study’s results are aimed at helping craft brewers understand consumer preference. The infographic below was made to showcase the results. Check out the original post right over here.
You also might enjoy this feature on label/shelf impact on consumer choice.
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