Hornell Brewing Co. showed off the new 16-ounce canned version of its highly successful Black & Tan beer, Mississippi Mud. Mississippi Mud is currently available nationwide at retailers such as Publix and Trader Joes, but is commonly recognized in its authentic 32-ounce ceramic jug with the iconic image of an alligator adorning the front of the bottle.
“We’ve been producing Mud since 1992, and it immediately developed a cult-like following,” said Chairman Don Vultaggio. “We’re happy to be offering it in a new package that will excite the consumer and continue to be a fan favorite.”
The 16-ounce aluminum cans are becoming a popular trend among brewers and consumers, and help preserve the beer’s freshness by providing complete protection from light and oxygen.
The recipe combines a robust English Porter with a fine Continental Pilsner, creating the taste of the legendary Black & Tan. “Mississippi Mud suits the taste for an entry-level craft beer drinker. It’s not too hoppy, but has full flavor characteristics,” said Craig Ferguson, director of alcoholic beverages at Hornell Brewing.
The 16-ounce cans are being introduced in the New York Metro market with national distribution expected to be complete by the end of 2015.
