Craft brewing pioneers had a problem. They had a ton of passion for brewing and fortitude to see their vision come to life, but they were basically jump starting a… Read More

Hey, American craft brewers, it’s almost July 4, when the entire country takes the day off to bask in the glory of how awesome we are. Sure, there are a… Read More

Germans know a thing or two about both beer and cutting-edge engineering. Germanic tribes claim the first commercial hop gardens and hopped beers around the 11th or 12th century, feeding… Read More

The craft brewing movement has gained the “movement” label because of the fast growing number of craft breweries popping up across the country, now nearing the 3,000 mark. These sky… Read More

The awesomely named Fermenta is a new trade group initiated by Michigan women, committed to diversity, camaraderie, networking and education within the craft beverage industry. The craft trade organization will… Read More

Hopefully you’ve been following our craft beer trademark series (from research through filing) to both protect your brewery from outside opposition and to also establish your own trademarks so they… Read More

When branding a microbrewery, or any organization for that matter, people tend to jump straight to aesthetics right off the bat. “We want our logo to look vintage, but contemporary.… Read More

If a picture is worth 1,000 words, how much could a great label boost your bottom line? Anaheim, Calif.-based Noble Ale Works pondered just such a question when evaluating the… Read More

In the first part of this two-part series, we looked at innovative ways to build and retain a loyal customer base — probably the most essential element in any effective… Read More

One day, if your craft brewery gets big and powerful enough, perhaps you too could boss around a BRIC country. You might need the help of a famous international sports… Read More