Online marketing tools like social media, blogs and websites present a cost-efficient opportunity to proactively market to new audiences and connect with your existing customers in a way that deepens… Read More

This piece is aimed at established breweries. Whether you’ve been brewing for five years, or for 25, rebranding can be an important step to reflecting positive changes and growth to… Read More

Whether you prefer an IPA or a smooth stout, your ability to enjoy a beverage is heavily dependent on your local liquor license and BYOB laws. Alcohol is one of… Read More

Mammoth Brewing Co. announced the release of its limited-edition craft beer, “Bear Garden.” Complementing the four-day annual Bluesapalooza festival (July 31–Aug. 3), which includes more than 80 craft breweries and… Read More

Hopefully you carefully read the first three parts of our look at craft brewing trademark selection and application (part 1 and part 2 and part 3) . But even if… Read More

The science of commercial beer goes beyond the chemistry of brewing. The process of packaging it is an equally impressive engineering feat, requiring bottling, canning, kegging, labeling, sorting, accumulating, boxing,… Read More

Boston, Denver, Portland and Chicago are obvious hot spots for the craft beer crowd, but Jacksonville, Fla., probably hasn’t made an appearance on many beer aficionados’ Top 10 lists. Brewmaster… Read More

The real stars of the craft brewing industry are the ingredients. Craft enthusiasts grab the latest offering from their favorite brewery or a newcomer off the shelf and immediately check… Read More

The American brewing industry reached another milestone at the end of June, with more than 3,000 breweries operating for all or part of the month (3,040 to be precise), according… Read More

After you’ve poured a piece of yourself into that batch of beer, it doesn’t make much sense to leave its fate to the keg and distribution gods. During our conversation… Read More