Keynote to tackle real-time market data and comms strategy for breweries in a complex landscape
The California Craft Beer Summit is back for 2025, and this year’s theme — Crafting Momentum — signals a shift in tone. Instead of doomscrolling through industry headwinds, the California Craft Brewers Association (CCBA) is spotlighting the strategies and innovations powering the brewers that are still thriving.
Taking place Nov. 10–12 at the Hyatt Regency in Irvine, the summit will feature a full slate of education and conversation, anchored by a keynote discussion between Jamie Bogner, co-founder and editorial director of Craft Beer & Brewing Magazine, and Julian Shrago, Chair of the CCBA Board of Directors and brewmaster at Beachwood Brewing. Together, they’ll unpack current market dynamics using fresh data and offer tangible tools for navigating today’s economic, social, and cultural currents.
“The CCBA has put together a program that will not only empower our members, but craft momentum to move the craft beer industry into the future through data and research and a shared love of craft beer,” said Kelsey McQuaid-Craig, Executive Director of the CCBA.
Attendees can expect sessions on everything from alcohol law and sustainability to brewery operations, marketing, and technical brewing. A unique bonus: educational talks will also take place right on the tradeshow floor, connecting knowledge with the latest innovations in beer business products and services.
