The regenerative ingredient movement in craft brewing continues to gain traction, and now it’s taking firmer root in Oregon’s hop country. Westwood Farms, a seventh-generation agricultural operation based in Gervais, Oregon, just launched its new public-facing brand—marking a fresh chapter for a family legacy more than 175 years in the making.
Though new to the public eye, Westwood Farms has already made its mark among brewers and hop buyers. Co-founded by Liz and John Coleman, the farm grows over 400,000 pounds of premium hops using regenerative techniques—like no-till farming, cover cropping, and habitat restoration. Westwood’s hop yard is Salmon-Safe certified and currently produces highly sought-after varieties such as Mosaic®, Citra®, Talus®, and Strata® through partnerships with Yakima Chief Hops and Indie Hops.
The Colemans see this brand launch as more than a marketing initiative. It’s a mission-driven effort to connect like-minded brewers, land stewards, and innovators around a shared vision. “This brand reflects who we are today: rooted in care for the land, passionate about our craft, and excited to grow something meaningful,” said Liz Coleman.
Westwood’s ethos
In that spirit, Westwood’s ethos leans on meliorism—the belief that progress is possible through collective care and intention. It’s the same approach we’ve seen emerging in other corners of the craft beverage world, where farms are embracing regenerative ingredients like kernza or fonio to build deeper sustainability into the craft beer industry.
John Coleman puts it plainly: “Westwood exists to serve the land. We care for it in ways that are thoughtful, modern, and enduring. What we grow together is for the future, including the one we’re actively shaping with the next generation of our family.”
The Westwood team is a blend of farming veterans and next-gen thinkers, with expertise in sustainability, marketing, and operations. General Manager Sarah Pearson describes the energy as “legacy wisdom with modern know-how.”
What’s next for Westwood
And hops may just be the beginning. The farm’s experimental plots also include lesser-known public varieties and plans are underway to diversify into fruit, nuts, and even barley—continuing a growing trend of vertically minded, sustainability-first farms supporting the craft brewing industry.
“This is a transition from quiet growth to active storytelling,” the team notes. For brewers looking to align with sustainable values and ingredient traceability, Westwood Farms is a name to know.
Follow along at wwfarms.org or on Instagram @Westwood_Farms_ to track the journey and connect with one of the most thoughtful new voices in American hop agriculture.
