Trademarks are a tricky subject. You must be ever-vigilant to make sure you aren’t accidentally infringing on someone else’s mark and also be ever-vigilant and defend your own marks when… Read More

As most brewery owners already know, your brand is a crucial business asset that takes a great deal of time, energy and money to establish. There are many things to… Read More

After a long, hard day, a loyal customer strolls into the welcoming doors of his favorite watering hole. As his eyes adjust to the dim lighting, the crowd near the… Read More

“Brewed the Hard Way.” It’s a phrase Anheuser-Busch wanted to trademark after its infamous Budweiser Super Bowl ad (check it out above) that portrayed craft drinkers as fussy, know-it-all, pinky… Read More

We try to take a level-headed, objective approach to trademark infringement stories that pop up because it is a serious issue, and even if some might seem a bit overboard… Read More

Trademarks have, once again, been the talk of the craft beer town. In past articles we have talked about how to obtain a federally registered trademark and only in passing… Read More

Thanks to our great contributors, such as craft beer attorney Candace Moon, we had a ton of great legal advice on the site in 2014, from a four-part series on… Read More

You have an idea for a trademark for your new beer. You want to get the trademark registered with the U.S. Trademark Office. How difficult can it be? A trademark… Read More

In business, regardless of industry, mistakes will be made. While many of the mistakes we see craft breweries make are common to business in general, a few are more specialized… Read More

Hopefully you carefully read the first three parts of our look at craft brewing trademark selection and application (part 1 and part 2 and part 3) . But even if… Read More