Craft beer marketing: 11 ideas to attract new guests
A quality liquid is without a doubt the anchor of our industry. Take away good beer and we’re nothing. Next, engagement serves a key role in creating relationships that will… Read More
The No List: 10 things customers should never hear or see at your brewery
At Secret Hopper, we aim to always stay positive and to look at things from the glass is half full perspective. We take this approach with every internal aspect of… Read More
16 big craft beer stories that defined our summer
We get it. You were out doing real life shit like a normal human being this summer. Tirelessly working in your brewery. Heading out on vacation with your family. Lounging… Read More
How your taproom customer engagement improves sales outside your walls
Never take for granted that your tasting room is the epicenter of your brand. Whether your staff is serving a first-time guest or a frequent visitor, their visit is not… Read More
8 ways to build a motivated craft brewery staff
It can be tough to find quality workers, and once you do, it’s even tougher to find brewery staff as passionate as you are. However, if you are able to… Read More
Craft brewery tasting room observations made by secret shoppers (round two)
In December 2018, we put out a list of unique observations made by our Secret Hoppers visiting breweries coast to coast. We’re back for round two! Secret Hopper is helping… Read More
Which days of the week have the highest tabs?
Owning a brewery is more than just an exchange of money for liquid in a glass. Owning a brewery is about building a connection, creating a memorable experience and giving… Read More
Do physical menus influence customer spending at your craft brewery?
Studying data from craft breweries is fascinating. Some statistics merely validate assumptions, whereas others often produce larger than life results. Early on, via Secret Hopper, we released a study on… Read More
13 ways to nudge craft beer past 13 percent of beer sales in the U.S.
According to the Brewers Association, in 2017, craft brewer sales accounted for 12.7 percent of the U.S. beer market by volume. In 2007, craft brewer sales accounted for a mere… Read More
It’s the little things: Here’s 10 things customers will notice about your craft brewery, customer service
Over the past year and a half, I have been lucky enough to vicariously get to experience breweries coast to coast. Through Secret Hopper, we have helped breweries monitor their… Read More