Previously, on As the Craft Beer Industry Turns, we saw Brooklyn Brewery partner with 21st Amendment and Funkwerks on a new sales and distribution strategy. Even though international brewing corporation… Read More

The beer industry is going to the mattresses. After several big moves by Big Beer companies to add new craft brands in order to position them in front of more… Read More

Brooklyn Brewery continues to grow its global empire along with its partner The Carlsberg Group. After recently announced joint ventures in Hong Kong and London, the dynamic brewing duo is… Read More

We love standout, traveling craft beer marketing concepts, like this street party Deschutes threw all over the country, or New Belgium’s Tour de Fat. Well, for the fifth year running,… Read More

We are in an unsettling political time where even people who wouldn’t normally speak up or pay attention to issues are doing so. It’s an environment where craft brewers —… Read More

Mighty small business slayer and long-time money worshipper, Beer Voltron (a.k.a. Anheuser-Busch InBev) is making more power moves in its home turf of Europe. The Belgium-based brewing giant, which owns… Read More

So we messed this one up in our haste to share news. Who knew there are two Orange Counties? Brooklyn Brewery is not expanding West, and we are idiots. We… Read More

Almost a month ago, we reported that Brooklyn Brewery and Kirin Holdings Co. in Japan seemed to be working on something big (like Kaijū big). Well that something is bigger… Read More

Earlier this week, we were talking about Brooklyn Brewery teaming up with Carlsberg to distribute its beer portfolio in the United Kingdom. Now, news of a partnership with Kirin Holdings… Read More

Carlsberg is the fourth largest brewing company in the world (with something like 6 percent of global beer market share). For over a decade, NYC’s Brooklyn Brewery has been building… Read More