This piece was provided by CODO Design, a food and beverage branding firm. Join 5,500+ other beer industry pros who receive the Beer Branding Trends newsletter each month covering trends, currents and actionable advice from the front lines of beer branding.
CODO Design released a companion podcast episode for its 2022 Beer Branding Trends review. Listen to the entire conversation here…
Points of discussion include:
Reinvention
- Rebrands
- Packaging refreshes
- The “Ball-out”
- Formats in flux
- Lifestyle brands
- eCommerce
Beyond Beer
- Defining “Beyond beer”
- Growth opportunities
- “Dayparting”
- Esoteric ingredients (#lifehacks)
- Debits & credits
- Non-alcoholic beer & beverages
- Premium-izing hard seltzer
- Categorical differentiation opportunities for hard seltzer
- How can we “seltzer-ize” other categories
Brand Architecture
- Parent brand considerations when going Beyond Beer
- The “Accidental” hospitality group
- Style-forward vs. fanciful beer names
- Brand extensions vs Sub-brands
- Era of the craft beer platform?
Package Design Trends
- Investing in Illustration
- “Minimal Plus”
- 60’s Vintage Revival
- Monoline
- Skulls
- Custom Dielines
- Interactive Packaging
- Co-branded Stunt Beverages
Join CODO’s Beer Branding Trends newsletter for monthly field notes covering trends, currents and actionable advice from the front lines of beer branding
