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LeBron James grabs a Great Lakes Dortmunder during Cavs playoff game last night

On rare occasions, the king requires hydration. In Cleveland, specifically downtown’s Quicken Loans Arena, if LeBron James needs a drink, he can probably have yours. Let’s take last night’s Eastern Conference playoff opener with the Toronto Raptors. After easily muscling his way through an almost and1 foul in the third, King James excitedly trotted off the court in a goddamn-it/should-a-had-it kind of way.

In the process, he ran into an arena worker holding a Great Lakes Brewing Co.’s Dortmunder Gold Lager (a fine CLE craft beer brand). James mimed drinking it, politely gave it back to the concession worker and went on to crush the Raptors instead. The image above has turned into a beautiful sort of Cleveland moment. Alas, James is a wine guy.

We also noticed Great Lakes doing some specials today to honor the free publicity last night.