Two releases showcase the very different ways old-school craft breweries are exploring new ground in 2025
Craft isn’t just about hops anymore. From THC-infused seltzer to celebrity-backed NA beers, two very different product launches this October show how far beyond the brewhouse today’s brands are willing to stretch. And whether it’s a trusted Midwest name like Boulevard Brewing or a headline-magnet like Charlie Sheen, both are pushing into new territory with clear identity and flavor-forward focus.
Quirk’s first THC seltzer: Berry Jane enters Missouri and Kansas
Boulevard Brewing Co. and its Quirk Hard Seltzer line are making their first move into the hemp-derived beverage space with Berry Jane, a new THC-infused, zero-proof seltzer that hits select retailers in Missouri and Kansas this November. Available in 5mg and 10mg Delta-9 THC varieties, Berry Jane is crafted with real raspberry juice and just 25 calories per can.
The seltzer will be third-party lab tested, with QR codes linking to certificates of analysis for full transparency. This emphasis on compliance and quality mirrors what’s helped make Quirk one of the Midwest’s leading seltzer brands.
“Berry Jane’s bright, juicy entry into the hemp-derived THC space was the natural next step to offer Quirk fans a wider range of options,” said Ali Bush, Boulevard’s VP of Marketing.
Though new to cannabis beverages, the brand is sticking to its usual playbook: real fruit, clean flavor, and quirky personality. It’s also playing the long game, with both 5mg and 10mg SKUs aimed at “casual explorers” and more seasoned sippers alike.
Charlie Sheen launches Wild AF: “All the fun, none of the fallout”
From beer-drinking party animal to sober founder of a non-alcoholic beer brand — Charlie Sheen’s comeback arc now includes a six-pack. Wild AF, a new NA beer brewed in partnership with Harpoon Brewery and The Silent Group, is available now for pre-order, just in time for the holidays.
The flagship beer, Cold Gold, is a crisp golden-style brew with citrus notes, toasted malt, and zero regrets.
“Mine found another gear 8 years ago when I got off the booze and switched to non-alc beer,” said Sheen. “The choices were vast, but the quality was sparse. I decided to change all of that.”
Wild AF isn’t trying to be another “better-for-you” beer. It leans into Sheen’s irreverent, sharp-edged persona, with pre-orders launching alongside a flurry of other Sheen projects: his new memoir The Book of Sheen and Netflix documentary AKA Charlie Sheen.
“We knew the category wasn’t lacking choice—it was lacking conviction,” added The Silent Group CEO Ryan Perry.
With a brewing partner like Harpoon, a clear brand POV, and Sheen’s built-in audience, Wild AF aims to be the NA beer category’s “missing hero.” It’s currently available for pre-order at wildafbrewing.com
, Better Rhodes, and The Zero Proof.
