This video is full of some truly pure hop pornog, so watch it at your discretion. The team from Sierra Nevada – folks like Raw Materials Manager Tom Nielsen and Vice President Brian Grossman – travel to Washington and Oregon to select hops for Sierra Nevada’s Pale Ale, Celebration IPA, Hazy Little Thing, Torpedo and pretty much everything else. The nice video work captures the magic behind the bine yards and processing plants during harvest season, with a special visit to CBB fave Crosby Hop Farm. Bonus: It’s also scored to equally fresh beats.
Watch Sierra Nevada select a couple 100,000 lbs of hops
