Beer scribe Chris Crowell picks his favorite craft brewery business features from 2021

Need some fresh ideas for growing revenue, handling distribution or anything else to run a better, ethical brewery business next year? You’re in luck because “business” is our ~~middle~~ last name. The Craft Brewing Business archives are seriously jam packed with great insight and advice. Here are my favorite business-focused articles from this year — I’ve read them multiple times — everything from growing taproom revenue to exploring franchise models to undergoing active bystander training (which your brewery needs to do already).

Profitability and Planning

/featured/brewery-profitability-lesson-keys-for-tracking-and-analyzing-cost-of-goods-sold-cogs/

/business-marketing/the-role-of-market-research-in-go-to-market-planning-for-craft-breweries/

/equipment-systems/craft-brewhouse-system-showcase-from-serving-tanks-to-full-automation/

Taproom revenue

/featured/why-guest-owned-tabs-are-the-future-of-brewery-taproom-sales/

/featured/why-your-brewery-should-bring-back-flights/

/featured/how-flights-drive-financial-success-at-your-taproom/

Wholesale strategies

/featured/how-craft-beer-can-compete-and-win-in-grocery-stores/

/packaging-distribution/old-dogs-new-tricks-how-sales-have-changed-in-the-wholesale-channel/

/featured/expansion-by-franchisen-how-voodoo-brewing-is-scaling-its-business-nationwide/

/featured/beer-bros-and-business-part-3-sales-and-distribution-hazards/

Marketing and branding

/featured/your-brewerys-facebook-page-is-not-a-website-and-why-that-matters/

/featured/how-to-brand-your-hard-seltzer-navigating-from-brewery-to-beverage-company/

/featured/2021-beer-branding-trends-part-4-industry-experts-weigh-in/

Ethics and equity

/featured/why-your-craft-brewery-needs-active-bystander-training/

/featured/from-self-defense-classes-to-anonymous-reporting-platforms-breweries-share-ways-to-combat-sexual-harassment/

/featured/the-case-for-enzymes-as-a-key-to-sustainable-brewing/