Paradox Brewery has acquired the brand rights to Woodstock Brewing, the Phoenicia, New York–based craft brewery known for its Catskills roots and community-driven beers. The move expands Woodstock’s footprint throughout the Northeast using Paradox’s modern brewing facility and distribution network. From this press release:
“This partnership allows us to bring together the best of both breweries. Woodstock has carved out a strong position in the higher end market, while Paradox has built a proven sales and distribution network. By joining forces, we deliver on both strengths and create new opportunities for craft beer growth across the Northeast.” said Devon Hamilton, Operations Manager, Paradox Brewery. “We are committed to maintaining Woodstock Brewing’s small-batch charm and community roots, while introducing the brand to new markets where its identity will thrive.”
Partnership strengthens two New York independents
The acquisition brings together two independent breweries with distinct regional followings. Paradox will manage production, sales, and distribution for Woodstock Brewing while maintaining the brand’s identity and small-batch focus. The plan calls for Woodstock’s flagship beers — including Endless Cycle IPA, Baby Dragon Pale Ale, and Raspberry Gose Sour Ale — to roll out across New York and neighboring states. Paradox aims to place the brand in craft-forward city bars, boutique hotels, ski resorts, and specialty retailers. Both breweries see the collaboration as an opportunity to balance local character with regional scale. Woodstock gains access to greater production capacity and new markets, while Paradox adds a strong Catskills-born portfolio that complements its Adirondack-based lineup. From the press release:
“Woodstock Brewing has always been about community and the Catskills lifestyle. Partnering with Paradox gives us the opportunity to reach new markets while staying true to the small-batch spirit that defines our brand,” added Rick Shobin, Founder, Woodstock Brewing.
Who is Paradox Brewery?
Located in North Hudson, New York, Paradox Brewery is a veteran-owned independent brewery known for its “Pure Adirondack” beers and cutting-edge brewing systems. Founder Paul Mrocka began brewing decades ago after discovering his passion for beer while stationed in Germany as an Army pilot. His homebrews became a local legend on Paradox Lake long before the brewery officially launched in 2013. Today, Paradox operates a 25,000-square-foot facility capable of producing up to 15,000 barrels annually. The site features GEA Craft-Star brewhouse technology, a Westfalia centrifuge, and a CFT canning line, ensuring consistent quality across its expanding portfolio.
Paradox sources its water from 600 feet beneath the Adirondack Park, naturally filtered through granite and requiring no treatment. This pristine water gives its lagers, IPAs, and specialty ales a clean, mineral character.
Notable Paradox beers include:
- Paradox IPA – a piney, citrus-forward flagship.
- Paradox Pilsner – a crisp, German-inspired lager.
- Paradox Amber – American amber lager brewed with Vienna and Munich malts;
Beyond brewing, Paradox emphasizes sustainability and local connection. Its location in the Adirondacks attracts hikers, skiers, and travelers exploring New York’s northern wilderness.
Who is Woodstock Brewing?
Woodstock Brewing was founded by two friends in a Woodstock garage, driven by a shared love of tinkering and beer. The project grew from a half-barrel pilot system into a 15-barrel brewery and taproom in Phoenicia, New York, serving locals and visitors drawn to the Catskills. The brewery’s laid-back taproom and outdoor space reflect the region’s creative and adventurous culture. Woodstock’s beers capture that vibe — approachable, modern, and rooted in the outdoors.
Core offerings include:
- Woodstock Lager – a 5.0% New York-sourced lager with biscuit and floral notes.
- All The Berries Sour Ale – a light kettle sour packed with mixed berries.
- Baby Dragon Pale Ale – a crisp pale with Cascade, Citra, and Columbus hops.
- Endless Cycle IPA – a 6.7% hazy IPA featuring Mosaic, Citra and Columbus.
- Before the Fall Baltic Porter – a malt-rich seasonal release.
Woodstock has become a key voice in the “new Catskills” craft beer movement, blending scenic identity with a commitment to community.
What the acquisition means for Northeast craft beer
This partnership highlights a growing model in the craft industry — independent breweries joining forces to strengthen distribution while preserving brand identity. By combining Paradox’s advanced production capacity with Woodstock’s established Catskills reputation, the two brands aim to expand without losing authenticity. Consumers can expect to see Woodstock’s beers on more taps and shelves across the Northeast starting in late 2025.
