In this Craft Beer, Rebranded video, we’ll be discussing how (and why) to define your brewery’s audience during your rebrand. We also touch on audience segmentation and how to build… Read More

Great breweries and brands tell stories with their products. Ingredients help reveal the tale. Pristine water from a local reservoir featured on the beer label. Organically grown winter barley, only… Read More

How would you like to start selling your beer on Instagram? Add an additional income stream? Um, yes please. In the virtual, socially distanced world we live in today, digital… Read More

The U.S. Food and Drug Administration paused its on-site inspections back in March, but says it plans to resume those the week of July 20. That plan starts with using… Read More

Wolf’s Ridge Brewing in Columbus, Ohio is a family owned and operated business, and chose to self-distribute to keep business in the family and maintain complete control of their beer… Read More

Like many (most?) of the major craft beer brands on the market, New Holland Brewing Co. is rebranding, but it’s also kind of making a lifestyle change. The Michigan-based beer… Read More

I can see you’re busy today, so I’ll make this quick. Last week, the USDA National Agriculture Statistics Service released its June 2020 Acreage Report, which covers Washington, Oregon and… Read More

Water and moisture damage can wreak havoc in any facility. However, unlike most warehouse environments, breweries have to combat a lot of water to do the job. In fact, according… Read More

This column was provided by CODO Design, a food and beverage branding firm, and authors of Craft Beer, Rebranded. This book (and companion workbook) is a step-by-step guide to help… Read More

“This is not a Zoom call,” is the first thing to know about the Maine Brewers’ Guild inaugural Maine Beer Night, according to executive director Sean Sullivan. One of the… Read More