Hey, congrats to Deschutes Brewery and Caroline Macdonell. Deschutes just hired Macdonell as its new field marketing manager for the East Coast. She is based in Roanoke, Va., and will… Read More

One of the biggest challenges facing a new brewery is how to get the funds necessary to get the business off the ground. As a manufacturing business, breweries tend to… Read More

You thought the online version of the Craft Beer Branding Guide was good? Well, yeah. Duh. But now you can get that sucker as an actual, physical, print copy. Righteous.… Read More

China has more than 1.3 billion people, so it only makes sense that China accounts for a quarter of the world’s beer volumes. It is also a fierce and competitive… Read More

The $22.3 billion craft brewing industry is on a steady incline with growth of 12.8 percent in 2015 and no sign of slowing down. According to the Brewers Association, there… Read More

A tap handle is a great extension of a brewery’s brand, and now you can make that extension shine. A company called illumiTap is sticking bright lights inside beer tap… Read More

As the craft beer industry continues to gain momentum and the market crowds, unique, clever and creative beer and brewery names will become harder to find. In 2015 alone, just… Read More

We don’t hide the fact that we are intrigued by the Independent Brewers Alliance, a fledgling brewer-owned and managed purchasing cooperative that was just in the idea stages at the… Read More

The Las Vegas Review Journal says a bill has been tabled in Nevada to increase the state’s punitive production cap limits on brewpubs. Right now, production in Nevada is capped… Read More

This is an excerpt from the newly published Craft Beer Branding Guide. CODO Design has spent years working with startup craft breweries on naming, branding and positioning, responsive web design,… Read More