Please don’t leave me! How to keep your best employees
You didn’t see it coming. One of your top employees has just submitted her notice. You didn’t know she was looking. You thought she was happy. Where did this come… Read More
Watch: Sam Adams partners with LGBTQ+ community to launch Love Conquers All pride platform and Poetry of Pride video series
Samuel Adams just announced Love Conquers All, a pride platform created in partnership with GLAAD, a leading nonprofit organization working to accelerate acceptance and advance equality for the LGBTQ+ community.… Read More
Global qualifications provider Wine & Spirit Education Trust is now pushing two beer qualification courses
The Wine & Spirit Education Trust (WSET), the world’s largest global provider of wine, spirits and sake qualifications, has announced its intention to develop a suite of beer qualifications. WSET… Read More
FIFCO and Magic Hat sell Vermont brewery to Zero Gravity, move production to New York
Magic Hat Brewing Co. is one of the oldest breweries in Vermont. Well, it used it be. Soon the famed heritage brand, now owned by FIFCO USA (one of the… Read More
USA Triathlon partners with non-alcoholic beer expert Athletic Brewing Co.
USA Triathlon recently became the first U.S. national governing body in the Olympic and Paralympic movement to sign a partnership with a non-alcohol beer producer, teaming up with Athletic Brewing… Read More
Using brand architecture to grow your brewery’s brand: Craft Beer, Rebranded, episode 6
In today’s Craft Beer, Rebranded video, we’ll be discussing different approaches for brand architecture, including a branded house vs a house of brands, brand extensions and line extensions. Craft Beer,… Read More
How Braxton Brewing Co. is leaning on its brand values to prep for the future
Covington, Kentucky’s Braxton Brewing Co., is the nation’s fourth fastest growing craft brewery according to the Brewers Association. The company attributes its success coming into 2020 to its hard seltzer… Read More
The Mass Brewers Guild aims to raise funds with Mixed Bag virtual variety show and telethon June 18
Gas up the iPad, order delivery, pick up your favorite Massachusetts made beer and join us for “Mixed Bag,” the Mass Brewers Guild’s (MBG) first ever virtual variety show. Set… Read More
CODO Q&A: Discussing design, printing, beer and beyond with Georgia’s Printer’s Ale Manufacturing Co.
This column was provided by CODO Design, a food and beverage branding firm, and authors of Craft Beer, Rebranded. This book (and companion workbook) is a step-by-step guide to help… Read More
Insurance Reevaluation: Five essential (and overlooked) clauses in your brewery’s policy
If you own an beverage alcohol production or retail facility, you’ve undoubtedly looked at your insurance policy in recent weeks or months and may have learned, tragically, that it doesn’t… Read More