Fieldwork Brewing is now the official non-alcoholic craft beer of the San Jose Sharks. The multi-year deal brings Fieldwork’s NA lineup to SAP Center and Tech CU Arena. The team will also feature NHL right wing Tyler Toffoli in fan programs and content tied to responsible enjoyment. The in-arena rollout started with the Sharks’ home opener on October 9, 2025. From the press release:
“We’re thrilled to welcome Fieldwork as a beverage partner and as our Official Non-Alcoholic Craft Beer,” said Mike McCarroll, Vice President, Guest Experience San Jose Sharks. “Our fans asked for more inclusive beverage choices without compromising taste. Fieldwork’s quality and Bay Area footprint make them the perfect partner to elevate the in-arena experience.”
What fans will find at SAP Center and Tech CU Arena
Sharks fans can buy Fieldwork’s NA beers at select concession stands, clubs, and premium suites. Expect Headliner NA IPA, Day Money NA Grapefruit Blonde, and Fieldwork Light NA American Pils. Venues will also offer Fieldwork Supertonic zero-proof “mocktails” and a rotating list of Fieldwork’s traditional beers. The program includes limited-edition Sharks-themed can drops and season-long fan activations. As noted, Tyler Toffoli will appear in co-branded campaigns and community initiatives during the season. He remains a key Sharks forward after joining the club during the 2024-25 campaign.
Not Fieldwork’s first sports tie-in
Fieldwork has worked with athletes before. The brewery partnered with Olympic swimmer Abbey Weitzeil on events and a collaboration lager in 2022–2023. Those efforts included taproom activations and a charitable guest-bartender night.
Fieldwork’s current non-alcoholic lineup
Fieldwork’s NA range focuses on beer-like flavor and clean finishes. Here’s a quick guide for shoppers and buyers:
- Headliner NA IPA (4-pack/16-oz cans): West Coast profile with citrus and pine notes.
- Day Money NA Grapefruit Blonde (4-pack/16-oz cans): Light malt, bright grapefruit finish.
- Fieldwork Light NA American Pils (6-pack/12-oz cans): Dry, crisp, and low bitterness.
- Hop Water (6-pack/12-oz cans): Mosaic and Nelson hop aroma without alcohol or calories.
- Supertonic zero-proof line (4-packs/12-oz cans): Rotating flavors such as lime & salt and blood orange & rosemary.
These items are available at Fieldwork taprooms, Bay Area retailers, and online. Pricing on the shop ranges from about $13.99 to $16 per pack depending on the item.
How this partnership shows the rise of arena NA options
Teams and venues continue to expand inclusive beverage programs. Fieldwork’s presence gives fans who skip alcohol a craft-focused option at NHL games. The Sharks will push the lineup across concessions and premium spaces from the opener forward. Fieldwork began in Berkeley and has grown into a regional taproom network across Northern California. The company emphasizes fresh releases, frequent rotations, and direct-to-consumer sales. Its site lists locations from Berkeley to San Ramon, with online ordering and pickup options. The brewery and beer brand continue to make interesting moves. We’ll keep you updated on their next one.
